Unfortunately, this creates a “filter bubble,” or echo-chamber effect that shows you results that reinforce your opinions and ideology, essentially separating you from any alternative perspectives. DDG also helps with avoiding the manipulative filter bubble and enables faster internet browsing as all the excess tracking code is eliminated.Ī typical search engine’s revenue model involves using your data to provide personalised search results depending on your profile – location, past search history, and socio-economic factors.
As a non-tracking search engine, DDG’s extension blocks other companies’ trackers. Which is why DuckDuckGo, a non-tracking search engine, has emerged as a formidable rival to Google, particularly for those users who consider privacy an essential criterion when choosing their search engine.ĭuckDuckGo (DDG), founded in 2008, is an internet search engine deeply invested in protecting its users’ privacy. When it comes to browsing the web, it’s pretty much a given that everything you do is being tracked. How does DuckDuckGo protect privacy and what is it? If you’re worried about what Google knows about you, it might be time to look for an alternative. However, the tech giant often comes under the scanner for failing to protect its users’ privacy. In fact, 78% of individuals don’t feel in control of their personal data online, while 40% worry about how companies are using their personal data.Īs the most visited website in the world, Google is an integral part of most users’ web experience. Read on to find out more.Īccording to a recent survey in the UK, millions of people report feeling concerned about their digital data privacy. Our DuckDuckGo privacy review will identify several key reasons why you should abandon the alternatives – especially if you’d like to keep your browsing history out of the reach of exploitative corporations. This is a platform that is potentially the most essential item in your privacy toolkit.
Concerned about online privacy? Well – one way to preserve your digital privacy is to use a non-tracking search engine.
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